Design Edit: Ready, Fire, Aim!

Ready, Fire, Aim is not a strategy for success.

These days many of us spend hours researching products and scrolling the internet to educate our eye on the latest trends, compare alternatives, or seek inspiration to help guide us forward, someday. Maybe you just shopped the showrooms and selected options that upon delivery didn’t meet the need, do the trick, or create the “Yes!” you hoped for.

A strategy that begins with “What” and “How” is like firing before the aim is clear.

We’re specialists in design thinking helping you understand the “why” that underpins every design decision.

Early in our design consultation process, we seek to discover real insight and recognition of what is truly meaningful to our client’s quality of life.

Better: Begin with Why?

Our business is a value-driven service, but it is driven by more than a monetary return.

It’s built on the love of sharing knowledge about all things design, the desire to ease your sourcing for furnishings based on your proportions and lifestyle, form, and function, to help you take your aesthetic intelligence to the next level to bring about meaningful change, the pursuit of that moment when design becomes art.

We understand the temptation to align with au courant taste. We help people who appreciate a sui generis design, who want to experience and express their distinct point of view, achieve it with confidence, artfully.

Suzanne